BEAUTY & THE BEAST

beyonce and armani have lots to smile about. (wwd.com)

beyonce sure knows how to promote herself and everything she does. she will be using her concert at nyc's madison square garden to double as a promotional preview of her latest fragrance for emporio armani, "diamonds." fans will b treated to free samples of the perfume which will be given out at the concert. this girl is making money eight ways, and i am definitely not mad at her hustle. we should all be so lucky.