CHANEL IS NUMBER ONE

the house that coco chanel built, endures to this day. (source: timeline fashion.de)

new york city--but you already knew this! however, to further confirm that it's a researched fact - the luxury institute's annual survey of what's haute revealed that "high-end consumers rated chanel (as the) leading womens luxury fragrance brand in the 2007 luxury brand market analysis." estee lauder was second and ralph lauren, third. ceo of the luxury institute, milton pedraza says, " with the hundreds of choices wealthy consumers have for luxury fragrances, it's a tribute to chanel that their brand remains so dominant within this coveted segment."