MORE KEDS & MISCHA BARTON

mischa barton promotes keds at selfridges in london

lexington, mass-- i won't lie. i don't check for keds, but i definitely check for those sublimely cool ads for their sneakers featuring mischa barton. and apparently, so do a lot of other people. keds just announced that it is extending it's partnership with barton through summer 2008. the new round of campaigns are scheduled to be shot this month and will feature a new tagline that is different from - but builds on - the current slogan of "be cool." according to the press release the new ad campaign will also highlight the evolution of both keds and mischa over the past three years. a party to celebrate the continued partnership will take place this december.