COCA COLA CLOTHING? WILL YOU BUY IT!?

backstage at the coca cola clothing fashion show. the name and the clothes make me want to take a nap. not only is this uninspiring in design - the styling of the pieces are equally wack. (mpdclick.com)

brazil - maybe they had to do it in brazil. new york would have torn it apart! coca cola formerly launched it's clothing line , creatively called "coca cola clothing," in rio de janeiro this past wednesday. according to fashionwiredaily.com, the clothes "plummeted from uninspiring to awful." we can imagine. the clothing was designed by thais rossiter and featured uninspired pieces like leggings, denims and t-shirts. i'm confused by this move. if a giant, established brand like coca cola wants to extend into clothing - why do it in such a half-hazard fashion?