looks from margiela's previous collections on flckr.com. his very modern, abstract aesthetic will now be translated into a fragrance by l'oreal.usa - the ever elusive martin margiela has come up for air long enough to strike what will be a very lucrative fragrance deal. the deal is with l'oreal which will create several fragrances under the designer's namesake label, maison martin margiela. according to wgsn margiela already has "32 single-brand sales outlets and more than 500 multibrand stores across five continents."
oh wow, did not know about this.. will be interesting to see how they translate the MMM values into a fragrance!
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