WHY IS THIS HAPPENING? ZARA TO SELL HELLO KITTY MERCHANDISE

worldwide - are you as confused as i am? who knew that the execs of fashion forward mass-tailer, zara, would be aware of hello kitty, let alone agree to sell it. between you and me, i thought they only swagger jacked from luxury labels like balenciaga and yves saint laurent. but i digress.....apparently, inditex, the company which owns zara, has signed a deal with sanrio company - which owns hello kitty. the agreement means that zara will start selling household goods and childrends wear stamped with the allegedly adorable kitty kats face. some things really do make you go hmmmm.....please explain this bit of news and or the allure of hello kitty if you can. this fashion blogger is greatly intrigued and perplexed. zandile blay