Saturday, June 13, 2009
ONES TO WATCH: JAIDEN RVA JAMES BY RASHARN & JAIDEN
london - so this is the part i love: discovering brilliant new designers who present a fresh and radical new perspective to this industry. case in point: rasharn agymang and jaiden james. this dynamic duo, both bred in london are the creatives behind jaiden rva james, a dynamic, conceptual, edgy menswear label. i'd love to poise myself as the fairy god mother who discovered them, but alas i'm simply hoping on the coat tails of giants: hedi slimane, kim jones and mandi lennard are among a laundry list of it brits who are already fans of - and have worked with - the collection. i'm proud to know the two personally and what i love about them - besides their distinctive work - is their down to earth personality and amazing work ethic, especially for such young designers. log on to their blog to learn more and stay tune for my piece on papermag.com about them. zandile blay
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