GUCCI GIVES BACK AGAIN

 

Last week there was news that the fashion label teamed up with R&B singer Mary J. Blige to benefit her charity. This week Gucci announces its campaign benefiting UNICEF.

 

 

 

 

milan - is gucci in need of good karma? is there something we don't know? no, i kid. how can one hate when fashion and charity collaborate, especially of fashion labels who have been doing it for years? and gucci is one of those charitable labels as "gucci campaign to benefit UNICEF" is now in its fifth year. in 2008 the label and singer rihanna worked together to launch the white heart tattoo collection with accessories adorned with heart motifs. this year gucci's creative director, frida gianni, is hard at work again as she joins with author/illustrator michael roberts to create the book, snowman in africa. the book will be sold worldwide in over 200 gucci boutiques and on the gucci website from november 25th to december 31st. in addition gianni has created snowman themed accessories and gift cards that will feature drawings from the book. all proceeds from the book sales will benefit UNICEF, and if you are interested in getting your copy signed, book signings are schedule for flagship stores located in new york, london and paris. for more information about the campaign visit gucci.com. [story & images viayousaytoo.com]

 

Kristina Bustos