BVLGARI WANTS TO MAKE YOU BEAUTIFUL

yep. you know them from lil kim's rap lyrics. and if you are a classy kind of gal/guy you actually know them for their fine jewelry and premium fragrances. the company has enjoyed so much success in both categories that they are now branching out into: beauty! i guess it's not really much of a surprise, but is it necessary!? according to their profit margins, yes! in perfumes alone bvlgari saw an increase in their profits of 47% in a three years span. they are hoping they'll see the same rapid growth in their anti-age beauty products which will be created with extracts from precious stones. and to make sure of it, they've set some pretty high price points: we are talking $140 to $460 roughly.

a previous ad campaign for the brand. i love it. (bluebellgroup.com)