Tuesday, May 29, 2007

LUXURY EGGS?

...well, sort of. the iconic faberge brand, which is famous for (what else!?) faberge eggs, is taking a brand new direction. under new owners, Unilever, they are positioning themselves to become a "diamond an luxury goods group," accordingto WGSN.com. what does this mean? i am really hard pressed to tell you or even imagine (how do bejeweled egg-shaped things translate into "luxury group"?). but, in an interview with reuters, an exec for the compny said they have hired pros from the luxury segment to "re-establish Faberge as the leading name in luxury goods." okay...

a blingy faberge egg

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blaynistas: blog back! let me know what you think about fashion news, fashion gossip, or yourselves! can't wait to chat. xo,zb