SONIA RYKIEL AND H&M TEAM UP

 

The retail label has announced today its collaboration with Sonia Rykiel for winter '09 and spring '10.

 

                                                        (Images from Sonia Rykiel's Fall 2009 RTW collection)

 

World Wide Web - H&M is at again with its designer collaborations that includes Matthew Williamson, Karl Lagerfeld, Jimmy Choo and Stella McCartney who have designed collections for the store. And now the Parisian design house, Sonia Rykiel, has joined the list with its two H&M lines for winter 2009 and spring 2010. "It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means," Nathalie Rykiel, president and artistic director of Sonia Rykiel, said. Taking advantage of what the fashion house offers to the collaboration, which the label does collections in lingerie, accessories, children's clothing, menwear, and beauty, H&M will extend to lingerie and the spring collection will include children's clothing, a first for the retail brand. The winter '09 collection will be available in stores on Dec. 5. [Story via Marieclaire.co.uk/Images nymag.com]

 

Kristina Bustos