GUCCI'S NEW "IT BAG"

heads up ladies, fellas, bustas, hustlas (is that how the lyrics go?) i digress. the new "it bag" of next season just might be gucci's "indy bag," inspired by raceway driving. gucci has already enlisted famed photogs mert atlas and marcus piggot to shoot the ad campaign which is all about this bag. the bag is cute, but the details make it look too much like the balenciaga bag for me to get super excited. the design doesn't look all that fresh, new and vibrant to me. but let's wait to see more. we will have that chance in august when the ads debut in womens magazines world wide.

a still from gucci's new ad campaign. (wwd.com)