EUROPE IS SERIOUS ABOUT YOUR SHOPPING EXPERIENCE

ever heard of the future foundation? i haven't either. but boy do they care about (european) shoppers and their buying experience. the organization is holding a conference in july where attendees will discuss - get this - brand loyalty, convenience and ethical shopping. the conference will also examine european's use of internet, the impact of celebrity endorsement and discus what luxury means acros europe. and if all that doesn't convince you that they care, just check out their name "meeting the needs of tomorrow's shoppers."