A FOR EFFORT: GAP LAUNCHES NEW PRODUCT RED COLLECTION

this luxurious mulberry roxanne bag will be remade into jersey for th product red product launch. (photo from thebaglady.tv)

british stylist katie grand, helped make this latest bunch of products truly amazing (photo from portfolio.com)

europe--it looks like their efforts are actually helping. gap just reported increased profit for their third quarter, and chances are their latest venture will help the company finish the next quarter on a strong note. "super-stylist" katie grand has assembled fierce fashionista's like giles deacon, stephen jones and the dynamic duo behind proenza schouler to put a fresh spin on classic pieces. the limited collection will be sold at the beginning of next month with part of the proceeds going to fund AIDS and HIV initiatives in Africa. unfortunately for america, the pieces will only be available at flagship stores in london and paris.