so what will a watch from tiffany's and swatch look like? i'm curious. (photos courtesy of buychinawholesale.uk.com. i know blaynistas! dodgy source, but hey!)
new york--tiffany's and swatch have joined forces to create a new media company. according to reuters, the new watch-making company will be "wholly owned" by swatch, yet will manufacture pieces under the tiffany's name. what does tiffany's get out of the deal? a chunky percentage of profits plus a seat on the five member board. the deal is initially set to be in place for twenty years. it's not the strange from a profit perspective. but in my opinion, this business structure is a bit odd as is the marriage between a mid-range and high-end brand within the same category. am i the only one who's confused?
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