KIRA PLASTININA IS CLOSING US STORES: ARE YOU SURPRISED? MORE TO THE POINT, DO YOU CARE?

usa - i'd sort of imagine: no. that had to be - and i'm soo not trying to be cheeky or ironic here - the fugliest fashions i've ever seen. there was literally no point for that chain being in the u.s. market. we have chains that already do the cheap-tacky-juniors thing really well. case in point: joyce leslie, rave, and my all time favorite, forever 21 to name a few. i really applaud kira plastinina (she's a real girl, daughter of russian billionaire), and or her team,  for launching a chain in the states - and for closing them. it seemed a brilliant idea at the time and they were brave for starting it. they are braver still for closing these stores as soon as they noticed it wasn't working. according to bloomberg.com, ten of the twelve chains will close in two weeks. talk about rapid withdrawal. 

photo: kira with her rich pop. source: kira-plastinina.net