BRILLIANT: CIROC AND SEAN COMBS TAKE CROSS PROMOTING TO NEW HIGHS

great scarf. good cause. (wwd.com)

new york - i really like this. sean combs, aka "diddy" is the new face of ciroc vodka as you already know. diaego, the beer and spirits firm which owns diago, is now joining forces with combs' and the "dress for success," a california based charity firm, for a very fashionable project. they've come up with a limited edition scarf called, "something to share." it retails for $300 and 100% of proceeds go towards "dress for success'" charitable initiatives. beautiful - the scarf and the cause. (oh! and really, really good publicity for all involved.)