TOMMY HILFIGER TO OPEN A NYC FLAGSHIP, BUT WHY?

jennifer lopez with tommy hilfiger. his brother actually holds a very senior position within jennifer's own clothing line. (grownupgeek.com)

at least they got this right. this photo is from the latest hilfigrer ad campaign. i quite fancy the concept and execution. (ebags.com)

new york city - i feel the same way about tommy hilfiger as i do about the gap: why won't you just get it right? until they do, i simply don't understand any huge retail initiatives. hence my supreme confusion over the company's latest announcement: a HUGE flagship on new york city's fifth avenue. the store will be situated between 53rd and 54th street, which previously occuppied fortunoff. the 22,000 square foot space will retail every single product under the tommy hilfiger brand. shoppers can expect the full range of mens, womens, and children's clothing under the brand. here is what fred gehring, ceo of the tommy hilfiger group, had to say about this development, "We have established an important retail presence throughout the world in cities such as London, Paris, Milan, Moscow, Shanghai, and São Paulo. Yet we were missing a real global anchor in New York City, the home of our brand, for quite some time. We are incredibly excited that following a long search, we have secured the perfect location for this very important initiative."