RED HEADS SERVING A STRONG LOOK

 

 

 

Coco Rocha

 

 

Vlada Roslyakova  

New York- According to Josh Wood, Global Creative Director for Wella Color, "Red can suit anyone; it's all about finding the right shade for your skin tone.  There are thousands of red tones to choose from."  Olive skin tones need to stick to the warmer tones, while pale women can push the envelope with a more vivacious red.  The right red lies in the hands of a professional colorist who knows how to balance warm and cool tones to suit your specific coloring.

KEEPING IT REAL

Due to the size of the hair color molecule, it is very difficult to maintain red hair because it fades rather quickly.  However, Wella Professionals NEW Koleston Perfect permanent hair color delivers 15% longer-lasting reds.  The best way to maintain color once you've gone red is withWella Professionals Color Preserve shampoo and conditioner, a technologically advanced hair care regimen featuring a revolutionary P3 Complex to protect, prolong and preserve up to 78% more hair color. Terrence Phearse