fashion + beauty + insider interviews + est 2006

Monday, June 18, 2007


a denim sales man at the hinoya plus mart (new york times)

style correspondent omar abdullah sent this in from the new york times: japan already the mecca for all things fierce - is now stepping up it's game even more on the denim tip. according to a recent feature in the new york times, the hinoya plus mart is fast becoming the denim mecca of the region. and their most popular denims at the moment? sugar cane jeans. for $450 you too can cop a pair of these jeans which have developed a cult following not just in japan, but abroad. and what's so new about these denims? that they are old. ounce for ounce, cut for cut, and zipper for zipper, these jeans are near exact replicas of levi strauss jeans from 1955.

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