fashion + beauty + insider interviews + est 2006

Monday, June 11, 2007

YOU'LL WEAR THE CLOTHES. BUT WILL YOU GO TO THE THEME PARK?

talk about brand extetion, l.l. bean is not playing. the "outdoorsy" brand which specializes in clothing for nature-themed activities (think hiking, running, etc) is opening a theme park near it's flagship store in main. yeah, you read right. a theme park from a clothing brand. in addition to kayaking, biking and showshoeing, guests can also stay and dine at the 700 acre park. i don't know whether to laugh or reserve a ticket asap for the grand opening. no details yet on when the park will debut.
the legendary tote from l.l. bean, every fab white girl i knew had a monogrammed one in college.

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