fashion + beauty + insider interviews + est 2006

Wednesday, August 29, 2007


a screen grab of op's website. sexy, huh? (source)

it's not a game! for this back to school season, wal-mart is stepping it's game all the way up with two new brands already popular with mainstream teens: ocean pacific and op brands. this development is a result of the deal they just struck with iconix brand group. according to, these two "labels (are) often credited with spawning the surf and beach culture that's been mined by retailers such as Abercrombie & Fitch Co. and Hollister Co. Ocean Pacific's legacy includes distribution in such high-end specialty stores as Fred Segal and Barneys New York. Later, the brand was sold in department stores such as Kohl's and J.C. Penney."

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