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Monday, July 28, 2008

WHEN KEEPING IT NICHE GOES WRONG...


usa - so i remember seeing the recent batch of nike ads in new york city on west fourth and thinking...interesting. it was a combination of the sexually charged poses they had male players/models in combined with phrases like "that aint right," written boldly across the ads. truth is, it reflects reality. anyone whose seen street basketball knows how in your face/touchy/and aggressive it can be. nike was spot on in its interpritation, but not exactly spot on in its execution. as it turns out, they offended a few folks in the states with their ads and have now decided to pull them. in a press release they cited their, "history of supporting athletes regardless of their sexual orientation" as a primary reason for withdrawing their ads. check them out on the left. what are your thoughts?


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