stockholm - i am actually beyond delighted with this post, because this is a perfect fit: ann sofie back ( a fellow csm graduate) is moving to stockholm after ten years in london to take over the head design role for cheap monday. as you may/may not know, cheap monday's are legend for being fashion forward, well made and umm...cheap (think an average of $80). back's mission is to create a stronger identity for cheap monday, which i'm assuming means she'll definitely be taking them further away from their denim roots. we'll see during the spring/summer 2011 collection, which is scheduled to be her first. in the interim, back will continue her name sake and diffusion lines and will still show during london fashion week. zandile blay
ann sofie back with a model in her own designs via thefashionspot.com
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