fashion + beauty + insider interviews + est 2006
Wednesday, August 12, 2009
FALL (BACK) INTO THE GAP
New York- Gap's executive vice president of design, this morning at the brand's Fifth Avenue and 54th Street outpost,
"We started from scratch," Robinson said of the design process, one that took over a year in hundreds of factories worldwide.
"We literally got rid of every jean in every store, and now have replaced them with these." So what's the difference, then? "The fit!,"
he said.. "This is why we're Gap." I think this is brilliant that the brand found where they had fell out of the Gap and is reinventing
something modern again. The gap is classic american style, and everyone has a staple piece from the gap
Terrence Phearse
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