fashion + beauty + insider interviews + est 2006

Thursday, October 22, 2009


The fashion designer duo are teaming up with JCPenny for a juniors' line called

World Wide Web - Say what you will about JCPenny (looking at you Cintra Wilson), but the department store sure is making an effort to evolve its fashion section. So far Kimora Lee Simmons and Charlotte Ronson have done special collections with JCPenny, and now the Olsens appear to be designing a juniors' line for the department store. Mary-Kate and Ashley Olsen have sent out invites to preview their JCPenny line called Olsenboye. No other details was given but a website for the line ( was listed on the invites, which the site is not up yet. This sounds like a promising collaboration for JCPenny. Take that Ms. Wilson. [Story via The Cut/Image via ONTD]

Kristina Bustos

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