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Wednesday, November 18, 2009


The revamped label is making their U.S. launch in New York.

New York City - Do you need a little shopping therapy before the weekend, Blaynistas? Well, then, if so may I suggest Massake. Although the brand started in Paris, Ameth Ndiaye is moving his line to New York for a fresh start. In addition Massake is getting revamped with a completely new and different collection designed by Ashley Thomas and Karolyne Lockhart. The line is all about affordable, sexy and sophisticated womenswear pieces with a combination of European chic and the essence of American style. The plan is to launch the new contemporary collection in Fall 2010, and so to make room for their new warehouse in Manhattan they are selling all their current stock for 70% off. Cocktail party dresses and maxis for spring are all priced at $50. Um, yes please!

Here is what you need to know:

Who: Massake
When: November 19th - 20th
Where: SilverReed Showroom -- 1384 Broadway, 20th floor
What: Holiday cocktail/print dresses, Spring maxi and floral dresses, even blazers to complete your look -- ALL only $50! Cash and credit accepted.

Kristina Bustos

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