WWW - Here's what Fashionista has how Fashionista.com describes the digital changes afoot at Mqueen's cheaper, chicer, younger brand McQ.
There are archives of lookbooks and campaigns all against a backdrop of the A/W 09 shoot. And of course news and updates. But the coolest feature is the McQ diary where various contributors like Dazed & Confused’s Anna Trevelyan and Emi Kameoka from Vogue Hommes Japan post various inspirations, writings, just anything cool. There’s a Neil Young video, interviews, movie trailers—they call it a look into the McQ “collective brain.”