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Friday, January 18, 2008


soon tiny tots could be wearing miniature versions of this american eagle bikini. (just kidding. we hope!) (

new york - talk about brand extention! after conquering apparel and uderwear in the juniors category, american eagle is coming for the kids. it's been announced that the company is launching a new line of clothes targeted specifically at children in the 2 - 10 year old range. the pieces will be mostly - you guessed it - jeans, fleeces and t-shirts that are durable, stylish and affordable. the name of the line is 77kids (awkward name, dontcha think?) and pieces will be available to purchase online starting this fall. executives project that the first standalone stores for the label will debut during back to school time next season.

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