"THE LVMH OF LATIN AMERICA" BUYS ALEXANDRE HERCHCOVITCH

above are some of my favorite looks from his s/s 08 collection. can't wait to see what he unveils for fall. (hugs to style.com for photos!)

brazil - alexandre herchcovitch is one of those established, yet under the radar designers who is widely known in the industry - but not yet widely applauded. well, i for one giving him a standing ovation. he was one of the first show's i ever saw during new york city fashion week and from the first to last look it was instant love. what i love him for are bright, structured pieces with character and perspective. i'm saving my coins to invest in my first piece. that said, there's good news for the brazilian designer. hdlc investimentos, a brazilian equity firm which is boldly positioning itself as the "lvmh of latin america" just purchased herchcovitch's namesake label as well as his herchcovitch denim line. the announcement was made in early january and signals a strong cash infusion for the brand. this means plans are a go for the designer's first retail store in new york city with four more planned in rio. congrats!