ROWLEY + PULITZER LAUNCHING NEW FRAGRANCES

looks from pulitzer's spring 2008 collection. (thanks for pic wwd.com)

usa - i can't believe lily pulitzer, the playful, preppy chic label, does not have a fragrance. with almost every label extending into fragrances (amongst other things) i would have thought that they'd jumped on the bandwagon by now. apparently not. (for some reason i find that quaint.) now, they are entering the market and doing so in a big way. they will be launching a complete line of fragrances to launch different moods which will be followed by bath and beauty products in the near future. the fragrances are expected to roll out in november....

it's rad to be rowley. (thanks to this really amazing blog i discovered called everydaytrash.com for this photo.)

cynthia rowley, is also jumping in the game with her second attempt at fragrances. this time, she is partnering up avon to launch a fragrance concept that is sure to be a hit (but could easily be a miss): mother-daughter fragrances called flower and petal. it will be available in time for mothers day and can be purchased online at www.avon.com/cynthiarowley.