BUT WOULD YOU WEAR IT? MATTHEW MCCONAUGHEY'S NEW CLOTHING LINE

his beach loving lifestyle inspired his new clothing line. (news.com.au)

his movie star good looks will guarantee it's success. (theage.com.au)

usa - at least he's got his celebrity spokesperson sorted. matthew mcconaughey is launching a new clothing line called jk livin. the collection will include everything from swimwear to frisbees. "it will be a one-stop shop for everything you need for the beach," said a spokesperson. the clothing label shares the same name as mcconaughey's production company. it is also, suppossedly, a short version of his personal mantra which is "just keep living." i have no thoughts on this bit of news really. i'm sure the clothes will be just about average, and will sell slightly above average so long as mcconaughey stays relevant. but i wish celebs and athletes would show more imagination when it comes to brand expansion. must it always be a clothing line. can we get something like an interior design firm? a travel booking company? a community center? just asking, blaynistas. i'm just asking....