fashion + beauty + insider interviews + est 2006
Tuesday, March 04, 2008
mitsubishi cell phones: get them while they are still on the market! (but did you even know they were on the market!?) (samstores.com)japan - you know, it really is all about expanding your brand. but it's also all about knowing what your brand is in the first place. if mitsubishi, famous for producing cars, had paid attention to that the predictable would not have happened: they are pulling out of the japanese mobile phone market. against foreign giants like nokia and samsung, their phones could not hold water. according to media reports, many other japanese companies are losing money in the phone markets in their own country. apparently the demand for foreign phones is higher. mitsubishi follows in the footsteps of sanyo, which announced in january that it would sell it's money-losing phone operation, kyocera.