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Sunday, June 14, 2009

CHARLOTTE RUSSE WANTS US TO 'SHOP TOGETHER'


ontario, candad - first off, do you even know what charlotte russe is? if i know my blaynistas correctly, i'm going to guess that only about 15% of you have a vague idea of this brand. well think of it as the lovechild between h&m and macy's. affordable, on-trend garments that are more than a little bit...cheesy. but cheesy , or not, the head honchos over there are uber smart and uber plugged in when it comes to their target demographic: tween & teenaged shoppers. to encourage them to linger longer on their site, they are testing an application called "shop together" which allows you and up to 11 of your closest friends to shop together in real time on their site. this is how the process works according to wwd.com, "On charlotterusse.com, a ShopTogether toolbar lets consumers send friends a link to a specific product or an invitation to shop through Facebook, Twitter, MySpace, e-mail or instant messaging. Once the friend accepts the invitation, ShopTogether connects them for a joint shopping session on charlotterusse.com. " charlotte russe is the first retailer to introduce this on their site, i predict several more by end of year. zandile blay

7 comments:

Alani said...

Thats great.!! I am totally impressed with the Charlotte Russe's "shop together" application. This would be a revolution in online shopping.

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