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Thursday, August 20, 2009


Multi-national "Fashion Brand", Mango, taps the actress to star in their Fall 2009 Campaign.

los angeles - although mango is one of the largest worldwide purveyors of fast fashion, there's a good chance that you do not know about them. i myself only recently got exposed to them after studying in london - where they have a huge presence - and moving back to new york city, where they recently opened their first store (good job factory pr!!!!). i have to be honest and say that i am somewhat ambivalent about their "fashions." i consider it one of a laundry list of retail stores who charge too much for too little (i.e. creativity, innovation, or plain old quality fabric.) that said, i do adore their ad campaigns. cue - scarlett johansson. the blond bombshell was photographed for he adds earlier this year in los angeles. famed photog mario sorrenti snapped her and damian sanchez, mango's creative director styled her in looks from this season. in a nod to her hollywood background, the spirit of the shoot and silhouette of the clothes evoke hardcore movie glamor. no? johansson follows penelope cruz who also previously served as spokes model for the brand.

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