fashion + beauty + insider interviews + est 2006

Tuesday, September 29, 2009

 Fall TV lineup claims it first causality with CW drama series The Beautiful Life.
USA - Hot stars, fashion, drama, and nudity. It seems like a perfect formula to keep a show on air, but CW didn't think so when the network decided to cancel its new drama series The Beautiful Life on Friday, Sept. 25. For those not familiar with the show, produced by Ashton Kutcher, it revolves around a group of models living in New York. There's really not much to tell you about it since the show only aired two episodes before the cancellation so who knows what kind of drama these models will get themselves into. The beautiful cast includes Mischa Barton (I guess that mental breakdown/publicity stunt this summer didn't do much), Elle McPherson (I hear ANTM is short of another supermodel judge, Elle), and Sarah Paxton (I say make friends with another CW cast and see where that leads to, a possible guest role perhaps). To add more salt to the wound, CW won't be airing the other five episodes the cast had already filmed. Now that's just cold. So exactly what went wrong for The Beautiful Life? Latina magazine had an exclusive interview with Paxton (pictured left) in which she blasted CW for its lack of effort in marketing the show. Here's what the actress had to say:

Her feelings on CW canceling The Beautiful Life so abruptly.

We're so shocked! I definitely think it's unfair. The CW didn't give our show a chance to succeed or fail. We had some amazing episodes coming up that we were all proud of, and the story lines were about to get really interesting, so we're sad that no one will ever even see those! It's unbelievable the way that they told us—we were all in the middle of work. I was sitting in the hair and makeup chair, and I'm getting my hair done just like a normal Friday—we were all excited for Friday. And all of a sudden, they got the call, and the producers had to make an announcement on set that we were done—that we were over! And I was sitting there in shock. I couldn't believe that in the middle of work, the rug was pulled out beneath our feet. Immediately, I run over to Corbin's [Bleu] room, and I'm like, 'oh my God, oh my God!' I was freaking out! And Corbin was shocked. Everyone was just devastated. It was horrible. Terrible.

On why the show failed to capture a wide audience.

We were worried because our show didn't get as much marketing as other shows. Everywhere you go in New York City, you see Melrose Place posters everywhere—I see Vampire Diaries everywhere. And CW, they just didn't put any money into advertising for our show whatsoever. It was up to the cast to keep the show going, so we went to every red carpet, we talked about the show, we publicized, we did twitter, we did everything we could possibly do to get the word out about the show. We thought it was really worth it because we care about the show—we care about each other and we wanted to make it work. But if people don't know that the show even exists, they're not going to watch it.

Her thoughts on CW's decision not to air the five other episodes the cast had already filmed.

It's a slap in the face! It's almost like we were part of this family and now suddenly we're dropped. I couldn't even call the CW because they probably have my number on their caller ID and they're like, 'no don't pick up, don't pick up.' It's crazy. And oh my God, episodes three, four and five were going to be amazing. That's what really sucks. You've got to have time to let a show get its legs and find an audience, especially when they're putting zero dollars into advertising. And we were slowly going in that direction. Everyday I was getting emails from Japan and Brazil and the U.K from people who were buying the show on iTunes

To read more of Latina magazine's exclusive interview with actress Sarah Paxton, go to

Kristina Bustos

[Story via; Also via Image via]

No comments:

Blog Widget by LinkWithin