BRITAIN SHOWS SUPPORT FOR EMERGING DESIGNERS

 

£200,000 will be awarded to one lucky British-based designer by the BFC Vogue Designer Fashion Fund, which was launched on Tuesday.

 

Britain - This year was the 25th anniversary of London Fashion Week and many fashion designers who participated in London's Spring/Summer 2010 Fashion Week shared their thoughts on what makes the capital's fashion so unique.  Mark Fast said, "The city is amazing. There is a certain edge, an air of the unexpected: there is always something to be discovered! The way the streets and buildings are situated creates fantastic urban landscapes." And Eun Jeong said, "London fashion has a signature style: more practical than New York, much younger than Paris and designs with a bit of a fun side." Now British Fashion Council and British Vogue are teaming up in a new project to show their support for their country's talented fashion designers. Yesterday (Nov. 3) the BFC Vogue Designer Fashion Fund was launched and it will provide one emerging British-based designer £200,000 and mentorship to help him or her build an international business. The project is similar to what the US has with its fashion designers, which is called Vogue/CFDA (Council of Fashion designers of America). The Vogue/CFDA started in 2003 pioneered by Anna Wintour and the list of fashion designers the project has supported is quite impressive -- from Proenza Schouler and Jason Wu to Alexander Wang and Rodarte. And as for the BFC Vogue Designer Fashion Fund, what do they look for in their fashion designers? You have to be a British-based fashion designer with an "established business, international stockists and a strong media profile." You also must "demonstrate a clear vision of how winning the £200,000 would contribute to the growth of their name as a global brand." December 2nd is the deadline for applications. Good luck to all the designers. [Story: Telegraph/Image: Fashionista]

 

Kristina Bustos