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Wednesday, December 02, 2009


The retailer launches the Sonia Rykiel lingerie collection with a fashion show parade in Paris.

Paris - Last night the Victoria’s Secret Fashion Show aired on CBS but not without competition. Shortly before VS fashion show aired H&M had its own live fashion show parade in Paris for the lingerie portion of the Sonia Rykiel collection. 2,000 guests, including Kate Bosworth, Lily Cole, Ellen von Unwerth, Jean Paul Gaultier, and Eva Herzigova, attended H&M’s extravagant launch party held at the Grand Palais. The show featured an eleven-story high Eiffel Tower replica and fireworks were set off inside. Models also danced and biked on the parade floats that went down the runway. The lingerie pieces will be in stores this Saturday, Dec. 5 but the knitwear portion of the Sonia Rykiel for H&M line will be out next year on Feb. 20. [Story/Image: Fashionologie/FWD]

Kristina Bustos

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