$WAROVSKI CLEARLY HAS CASH TO BURN

the boy wonder of british fashion: christopher kane poses with a model in one of his looks. (telegraph.co.uk)

london - business in the fake crystal industry must be brisk. how else does one explain swarovski, pioneers of man-made crystals, sponsoring fourteen shows during london fashion week. to their credit, it's not just any shows either. instead, the swarovski name will be proudly stamped on some of the most anticipated shows during the week including: gareth pugh,christopher kane, giles deacon, sinha-stanic, erdem, richard nicoll, marios schwab and louise goldin.

a look from the runways of a recent louis goldin show. (top2bottoms.com)

to top this off, all swarovski sponsored shows will be televised online at swarovskisparkles.tv. talk about brand extention and brilliant marketing. kudos to whoever is heading these initiatives.